Food Cues: Are they real or is it really because we are hungry?

During this weekend I ventured into the city with my friend for brunch. I couldn’t wait to go for brunch because it is my favorite. I love that breakfast food is offered until 4 pm with a few lunch options. When I got to the restaurant I ordered everything I thought would seem delicious. Pancakes, eggs, and French toast were shared among the 2 of us. When we were finished we couldn’t even think of eating more that’s how full we were.

Finally, after deciding to leave the restaurant my friend and I were walking to the train. On our way to the train we were complaining about how much food we consumed. With only about 2 more blocks until we hit the train station we saw a 16 handles (frozen yogurt store). We immediately looked at each other and couldn’t resist. Before we knew it we had filled our cups with 3 different types of frozen yogurt with 5 different toppings.

In my opinion, this is a true example of a food cue. My friend and I were so full walking to the train but once we saw that 16 handle we suddenly felt like we were able to eat it and went right inside we no hesitation. Food cues do impact the reasons we eat no matter if we are full or hungry.